What’s really interesting is how the marketing tone sometimes overshadowed the educational content – a big red flag for Google when it comes to financial advice. It currently ranks 9th for the keyword “how to manage stress”. The Google Search Quality Rater Tool has a detailed evaluation component of the report to get into specific issues that need fixing. The tool evaluates the depth, quality and accuracy of your content. The tool does an initial check to see if your content falls into the YMYL category. The tool is evaluating your content based on Google’s own guidelines.
Why Do an SEO Audit?
Site migrations can lead to significant headaches if not handled carefully. A garden center faced a situation where a faulty site migration resulted in numerous broken URLs. These broken links were not only frustrating to users but also detrimental to SEO. The garden center hired Cadence, who identified and fixed these issues by recreating, republishing, and redirecting the URLs. These repairs allowed users and search engines to access content seamlessly and set a solid foundation for future SEO efforts.
Free SEO audit
We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives results for your business. When you create content, you want to ensure that your pages contain original content that is informative and relevant. It should have relevant keywords and pertain to the topic at hand. If you want your site to perform well, you must nix your low-value pages.
Where necessary, merge similar pages into one in-depth article. Give special attention to your menus, test drop-downs, and search functions. Check if the most important design elements are above the fold.
Take Your Site’s SEO to the Next Level
You can also Enable expert options to access advanced crawler settings for List Mode. It is especially important to check the domain for penalties when you buy an already-used one. There is a risk of buying not only the domain but also its previous penalties by Google. To avoid this trap, consult our guides on how to choose expired domains, and how not to get trapped into the Google sandbox during a website launch. There are two predominant data sets that Lighthouse/PSI use to determine your site’s score; lab data and field data. Lab data is extracted from a controlled environment, using predetermined network and device settings.
Performing SEO audits at regularly intervals, like monthly or quarterly, will provide the most benefits because you’ll spot issues faster. Some SEO audit software, like Screaming Frog, allow you to schedule website audits. Auditing your website on an ongoing basis is key, regardless of how long you have been doing SEO on your website. Since websites are ever-changing, it’s easy to miss best practice elements that can help to move your results forward.
We’ll talk more about updating and refreshing content later in this post. This type of audit may also include identifying opportunities to optimize for the featured snippet, people also ask section, and passage ranking. If you’re facing a similar issue, I suggest starting with a keyword mapping exercise. Use tools like SEMrush or Ahrefs to identify overlaps and assign unique keywords to each page.
For each of the ranking components that we analyze, we BHS Links then provide specific action items to fix what’s wrong, along with industry best practices to help you on your way. You can schedule a weekly technical SEO audit and our Site Audit tool will automatically start crawling your website. For example, a well-optimized blog post can be shared across social media platforms to drive immediate engagement, while SEO efforts promote long-term visibility in search results.
- If you’re going to hire someone, an SEO audit can be a standalone service or a way to test out an agency or consultant before a longer-term engagement.
- For example, suppose a site is penalized by Google because of thin content.
- The different levels of SEO audits cater to various needs and stages of online development.
- There should only be 1 per page, and it should describe as accurately as possible the main topic for the page.
Perform a complete content audit of the blog and remove or update your content. After removing these SQL-injected links, we reindexed the website. Within 15 to 20 days, the website gradually began regaining its original traction. Yes, I successfully recovered from an SEO penalty—a challenging yet insightful journey that underscored the critical role of high-quality, user-focused content.
