The truth is that, in most cases, you’re probably already linking entities together naturally. You will still have one variation as your primary target keyword, but you must insert other keyword variations strategically into key areas of your page. To combat this, include each variation of the keyword in your content with a good keyword density. It’s possible for web pages to rank for primary keywords that aren’t even used on their page. Which may also give you a boost of website traffic from other related keywords.
- A sitemap is a file containing a list of all pages on your site.
- Choose relevant anchor text based on the page you’re linking to.
- And some on-page SEO factors have stronger weights in the algorithm than others.
- That’s why content is now a BIG part of any modern-day SEO strategy.
On-Page SEO in 2024 continues to focus on creating high-quality content, optimizing HTML tags, and ensuring a good user experience. On Page SEO is often considered the foundation of your SEO efforts. Understanding the difference between On Page and Off Page SEO is crucial for a holistic SEO strategy. These two facets of SEO, while distinct, work synergistically to improve a website’s search engine rankings. Ecommerce schema markup is when you use a piece of webpage code to BHS Links tell Google how you’ve structured your website’s content.
How To Create Helpful Content Post-HCU
For instance, if in your article about “how to become a freelance writer” but you never use the subheading with your keywords, your post is unlikely to rank. So even if you’ve written an informative post, but haven’t used your subheadings properly, few people will find your article on search engine result pages. The article doesn’t begin with a long thesis about the history of SEO, then eventually circling back to on-page SEO.
You can achieve this by pitching stories to journalists or contributing guest blog content for other brands. Every day, eager shoppers use search engines like Google to inform their purchase decisions. Showing up in their results at this point is critical—if you’re top-of-page, you’re also likely top of mind, and better positioned to make a sale. Optimizing your site for search engine users—known as on-page SEO—is, therefore, an incredibly valuable growth strategy. Backlinks, also called inbound links, are links from other websites directing to your site and are among the most powerful ranking factors in SEO.
For this reason, SEO services are difficult to price without doing some initial research into your market. Implementing an SEO strategy brings visitors to your site, improves your click-through rate, and ultimately increases the likelihood they’ll purchase your product or service. Over 70% of marketers say that an on-page SEO strategy is better than PPC (pay-per-click) ads for converting prospects into sales. Stellar SEO works with restoration service providers nationwide, helping them rank in their local markets.
But for a keyword like “best smartphones,” people want to make sure they’re about to read something current. Finally, optimize your content to rank in the featured snippet. Most of the time, sites that rank for featured snippets are already ranking on page 1 of results for that query.
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I use Screaming Frog to scan my entire site and find broken internal and outbound links in seconds. Internal links are links from one page on your site (page A), to another relevant page on your site (page B). Internal link building is one of the most under utilised strategies in SEO, but it’s something you should pay attention to. Test your video schema implementation using Google’s Rich Result Testing tool to ensure that everything is working as it should be. For longer videos, use clip schema to highlight specific sections in your video that can rank independently in the SERPs.
On-page SEO should be be done even if you rank #1 in the search results because SEO is an ongoing process. The MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web. Learn how to connect search, AI, and PPC into one unstoppable strategy. Search engines still include your URLs in your overall score – they just don’t hold the same prominence they once did.
